Ravenna FC

MatchVibe partnered with Ravenna FC to deliver a bold creator-led campaign designed to elevate the club’s visibility on a global stage. Bringing together football creators Eman SV2, Ben Black and Mo Omar for a 3-day contract experience with the team, the collaboration blended football, entertainment and culture to generate high-impact content, fan engagement and worldwide social reach.

THE BRIEF

Ravenna FC is embarking on a bold new chapter—an ambitious journey from Serie D to Serie A. The president and board have a clear vision to elevate the club’s profile on a global stage. At the heart of this transformation is a newly forged 4-year technical sponsorship with Nike, a landmark partnership that signifies the club’s commitment to excellence, innovation, and international reach.

Ravenna FC needed more than visibility — they needed a cultural moment. A tier-three Italian club launching an exclusive Nike kit collaboration doesn't make headlines. But the right creators, telling the right story, at the right speed? That changes everything.

MatchVibe was brought in as a strategic agency partner to turn a kit launch into a cultural movement.


THE STRATEGY

MatchVibe partnered with three of football's most explosive creators globally:

Eman SV2 — 8M+ followers. Football x lifestyle. Authentic energy, baller and his bootcamps are world famous.
Ben Black — 10M+ followers. Entertainment x sport. Massive reach collaborated with Mbappe, Cristiano Ronaldo and more.
Mo Omar — Multi-platform football creator and freestyler. Passionate community.

Each creator brought their unique voice, style, and fanbase. Together with MatchVibe, they delivered a creator-led campaign that didn't just promote a kit — it told Ravenna FC's story in a way that resonated across continents.


THE EXECUTION

This wasn't a photoshoot. It wasn't a standard brand partnership. It was full creative immersion. Ravenna FC hosted Eman, Ben and Mo in its beautiful Italy.

Behind-the-scenes access — Creators embedded with the club, capturing the energy, ambition, and culture of Ravenna FC
Exclusive kit launch content — First look at the Nike collaboration, styled and shot through the creators' lenses
Multi-platform storytelling — YouTube long-form, TikTok virality, Instagram engagement — every platform optimized
Limited edition creator collab drop — Ravenna FC x Creators exclusive merchandise that turned fans into participants

No scripts. No corporate messaging. Just creators doing what they do best — telling stories that their audiences actually care