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RECENT CASE STUDY - SPORTS

RAVENNA FC x NIKE:
HOW MATCHVIBE DELIVERED 10M VIEWS AND SHIFTED FOOTBALL CULTURE
 

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CLIENT -   RAVENNA FC, NIKE + CIPRIANI
AGENCY -   MATCHVIBE
CREATORS - EMAN SV2, BEN BLACK & MO OMAR
MARKET -   GLOBAL


THE BRIEF

Ravenna FC is embarking on a bold new chapter—an ambitious journey from Serie D to Serie A. The president and board have a clear vision to elevate the club’s profile on a global stage. At the heart of this transformation is a newly forged 4-year technical sponsorship with Nike, a landmark partnership that signifies the club’s commitment to excellence, innovation, and international reach.

Ravenna FC needed more than visibility — they needed a cultural moment. A tier-three Italian club launching an exclusive Nike kit collaboration doesn't make headlines. But the right creators, telling the right story, at the right speed? That changes everything.

MatchVibe was brought in as a strategic agency partner to turn a kit launch into a cultural movement.


THE STRATEGY

MatchVibe partnered with three of football's most explosive creators globally:

Eman SV2 — 8M+ followers. Football x lifestyle. Authentic energy, baller and his bootcamps are world famous.
Ben Black — 10M+ followers. Entertainment x sport. Massive reach collaborated with Mbappe, Cristiano Ronaldo and more.
Mo Omar — Multi-platform football creator and freestyler. Passionate community.

Each creator brought their unique voice, style, and fanbase. Together with MatchVibe, they delivered a creator-led campaign that didn't just promote a kit — it told Ravenna FC's story in a way that resonated across continents.


THE EXECUTION

This wasn't a photoshoot. It wasn't a standard brand partnership. It was full creative immersion. Ravenna FC hosted Eman, Ben and Mo in its beautiful Italy. 
 
  • Behind-the-scenes access — Creators embedded with the club, capturing the energy, ambition, and culture of Ravenna FC
  • Exclusive kit launch content — First look at the Nike collaboration, styled and shot through the creators' lenses
  • Multi-platform storytelling — YouTube long-form, TikTok virality, Instagram engagement — every platform optimized
  • Limited edition creator collab drop — Ravenna FC x Creators exclusive merchandise that turned fans into participants

No scripts. No corporate messaging. Just creators doing what they do best — telling stories that their audiences actually care
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EMAN SV2

MO OMAR

BEN BLACK

YOUTUBE MAIN VIDEOS - CLICK ON IMAGES TO VIEW

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LIMITED EDITION -
SV2 X RAVENNA FC MERCH (SOLD OUT)

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THE CAMPAIGN CONTENT KICKED OFF A
FAN MOVEMENT ON SOCIALS

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BEN BLACK, MO OMAR IN RAVENNA, ENGAGING THE LOCAL FANS IN ITALY

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THE RESULTS
10 MILLION ORGANIC VIEWS, 200k+ COMMENTS, 98% POSITIVE SENTIMENT 
Not paid reach. Not boosted posts. 10 million people chose to watch this content because it was genuinely compelling and authentic 

A NEW WAVE OF FOOTBALL FANDOM
Ravenna FC wasn't just seen — they were discovered. The campaign reached audiences in the UK, US, Middle East, and beyond. People who'd never heard of Ravenna FC were suddenly following, engaging, and asking where to buy the kit. The Campaign's success meant it officially launched Ravenna FC's new TikTok channel; the activation went viral on YouTube, google trending as Gen Z went crazy thinking that Eman SV2 and Ben Black have actually signed for Ravenna FC.

PERCEPTION SHIFT
From "regional Italian club" to "club worth paying attention to." The creators' endorsement gave Ravenna FC cultural credibility that traditional marketing could never buy.

BRAND VISIBILITY AT SCALE
The Nike kit collab became one of the most talked-about kit launches outside top-tier European football. Ravenna FC punched far above their weight due to this collaborative partnership. 

THE IMPACT

This is what happens when you stop marketing to football fans and start creating content they actually want to watch.

🔥 10M organic views — Proof that the right creators drive real attention
🔥 Global reach — A tier-three Italian club reaching audiences across continents
🔥 Cultural shift — Ravenna FC positioned as a club with momentum, ambition, and relevance
🔥 Sold-out exclusive merch — The creator collab drop turned fans into customers immediately

MatchVibe didn't just deliver a campaign. We delivered a cultural moment that will live on YouTube, TikTok, and Instagram long after the kit sold out.

WHAT THE CREATORS SAID
 
"Working on the Ravenna FC project was a great experience from start to finish. Rak and the team provided a clear talent brief that allowed me to express my creativity fully — which shows, as the content reached over 8 million views on my channel alone. The campaign partnership felt collaborative and energizing, and I genuinely enjoyed bringing our vision to life through engaging social content."
— Ben Black (10M+ followers)
 
"Working with MatchVibe was great. Rak is super easy to work with and made the partnership with the brand really smooth. We had creative freedom with the content, which is something I value a lot as a creator. This led to the content feeling authentic to my channel, and in turn, it performed really well."
— Eman SV2 (7M+ followers)

THE MATCHVIBE DIFFERENCE
  • Most agencies talk about "creator partnerships." We deliver cultural moments.
  • Speed — Brief to live content in weeks, not months
  • Authenticity — Creators maintain full creative control, so the content feels genuine
  • Scale — Macro creators (7–10M+ followers) who drive real reach
  • Results — 10M organic views prove the strategy works

We create content that makes people stop scrolling.
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